2015

The London Collection for Promemoria

Article
Product
Milan
The London Collection for Promemoria

Welcome Items

Long-time collaborators, Promemoria and David Collins Studio have created bespoke designs for The Studio’s residential projects for over a decade.

It was only when Promemoria founder Romeo Sozzi happened to visit London restaurant The Wolseley and was fascinated by the elegant lines of a David Collins Studio-designed bar stool that the idea of working together to create a range of furniture was conceived. The Capsule Collection marked their first joint venture available to the public.

Promemoria and David Collins Studio have much in common: a passion for fine materials and an unwavering desire to achieve the perfect harmony of proportion, detail and colour. Refining and expanding the shared belief in geometric elegance and exquisite finishing that inspired the debut range, The London Collection was born of the dynamic design synergy that continues to flourish between these two creative forces.

Each piece in The London Collection is named in memory of David Collins’ affection for the leafy garden squares that adorn central London’s most exclusive neighbourhoods. Indeed, the Bramham dining chair, a lacquered reincarnation of the Capsule Dining Chair celebrates Bramham Gardens, David’s former London residence.

At the heart of the London Collection is an appreciation of exceptional craftsmanship and a dedication to producing pieces that exemplify the cultivated luxury that defines both David Collins Studio and Promemoria. The collection is notable not only in its detail and finishes but in the unexpected juxtaposition of noble materials, from finely cast bronze to hand-stitched leathers and silk velvets, from gold leaf-impregnated timber to black Brazilian marble, its veins and markings reminiscent of a galaxy of stars. These are subtle statement pieces that don’t so much demand attention as invite touch, interaction and enjoyment.

Every piece in The London Collection, perfected over a two-year period, is a manifestation of the virtuosity of Promemoria’s craftsmen, but if there is one design that truly evokes the spirit of this collaboration, it is the curvaceous two-seater “tête à tête” love seat.

For the ethos that unites Promemoria and David Collins Studio extends beyond a mutual celebration of superior materials, peerless artisanship and attention to detail. This is furniture designed to inspire and facilitate social interaction, to bring joy to entertaining and to enrich a welcoming home. These are not simply impeccably realised pieces that will give pleasure for generations to come, these are oggetti del benvenuto.

Bethan Ryder is a design journalist and the Digital Editor of Wallpaper*.