NOWNESS x Harrods Men's Superbrands

Department Store
NOWNESS x Harrods Men's Superbrands

Come Together

Men’s Superbrands is the new global hub for luxury menswear and one of the world’s most iconic designer brand destinations—only at Harrods in Knightsbridge, London. With resplendent furnishings, generous floor space, personalised shopping and bespoke styling, Men’s Superbrands showcases flagship designs from labels such as Louis Vuitton, Gucci, Prada, Balenciaga and Ermenegildo Zegna—inspiring all men to unite in style and spirit.

NOWNESS founder Jefferson Hack met with the campaign film's director Campbell Addy in Men’s Superbrands to discuss how the new space inspired his creative approach—and explored how art can unite different tribes and expressions of manhood. Watch the full interview below.

Campbell Addy is a London based photographer & filmmaker.

Jefferson Hack is the CEO and co-founder of Dazed Media.